Food companies and farmers must adapt and adopt to purpose-driven purchasers.

A two-headed consumer strolls around today’s grocery stores, confusing producers and retailers. One day a consumer searches out food products that are local, organic and welfare-friendly. The next week, that very same consumer chooses food items that are cheap, affordable and safe.

The challenge? This two-headed consumer doesn’t behave the same way all the time.

@f3techMD #consumers #food #agriculture #groceries #agribusiness

Source: Two-Headed Consumer Demands Change from Farmers, Food Companies | Dairy Herd Management