For agribusinesses, implementing new technologies requires focusing on four critical capabilities.
We cannot know exactly how the world will look in 2030, but existing megatrends indicate the likelihood of more people, more of whom will live in cities; more extreme weather shocks and natural disasters; greater pressure on fresh water, arable land, and other natural resources; and overfished, overheating, and rising oceans. That may sound bleak, but with the right approach, agriculture companies can feed this near-future planet better than ever, while reducing pressure on resources.
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