Here’s an industry secret: At its very core, when we strip away all the smoke and mirrors, the buzzwords and superlatives, innovation is really about belief and disbelief.
For example, if you believe the only way to hail a taxi is by standing on the curb and stretching your hand into the street, you will continue standing there hoping for a taxi to stop. However, the moment you start disbelieving that what everyone around you is doing is the only way to do it—this is the moment true innovation begins.
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